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NBC Invests In Text Messaging's 4Info

NBC Invests In Text Messaging's 4Info

"NBC's Peacock Equity has taken an undisclosed stake in 4Info, which offers ad-supported sports scores, weather info, and gossip to subscribers via mobile phone text messages. Adweek speculates that Peacock put in around $10M.

Founded in 2004, San Mateo-based 4INfo had raised funding from US Venture Partners, Draper Fisher Jurvetson, and Gannett."

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